Category1 article

Social Media Strategy

What is actually working on social platforms right now.

Person scrolling through social media on a smartphone
Social Media Strategy

Social Algorithms Stopped Caring About Follower Count. Most Agencies Have Not Updated Their Reporting To Match

Platforms in 2026 are optimizing for saves, shares, and watch time over raw engagement — and follower count barely factors into distribution anymore. If your monthly report still leads with follower growth, it is measuring the wrong thing.

Jul 26, 2026 · 3 min read

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