Category2 articles

Agency Growth

Pricing, positioning, and scaling a marketing agency.

Two business partners shaking hands over a contract agreement
Agency Growth

Retainers Are Losing to Performance-Based Pricing. Here Is Why Clients Are Asking for It

Clients increasingly want to pay for outcomes, not hours. Agencies that can prove attribution are winning longer contracts because of it — and the ones that cannot are losing margin to in-house teams.

Jul 29, 2026 · 3 min read
Monitor and workspace set up for writing and content creation
Agency Growth

Stop Optimizing for Traffic. Google and Every Platform Are Now Rewarding Intent-Match Instead

The agencies still chasing pageviews are optimizing for a metric that stopped correlating with revenue. The shift in 2026 is toward content so specific to a narrow audience that it converts because of how precisely it matches intent — not despite it.

Jul 23, 2026 · 3 min read

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