Field notes for running a sharper agency
Field notes
for a sharper agency.
Practical guides on agency growth, client management, and AI-powered marketing operations, reviewed by real people before they go out.
02 / Agency Growth
Agency Growth
Pricing, positioning, and scaling a marketing agency.
Retainers Are Losing to Performance-Based Pricing. Here Is Why Clients Are Asking for It
Clients increasingly want to pay for outcomes, not hours. Agencies that can prove attribution are winning longer contracts because of it — and the ones that cannot are losing margin to in-house teams.
Jul 29, 2026 · 3 min read
Stop Optimizing for Traffic. Google and Every Platform Are Now Rewarding Intent-Match Instead
The agencies still chasing pageviews are optimizing for a metric that stopped correlating with revenue. The shift in 2026 is toward content so specific to a narrow audience that it converts because of how precisely it matches intent — not despite it.
Jul 23, 2026 · 3 min read03 / AI & Automation
AI & Automation
How agencies are putting AI to work in day-to-day operations.
04 / Social Media Strategy
Social Media Strategy
What is actually working on social platforms right now.
05 / Archive
All stories
Retainers Are Losing to Performance-Based Pricing. Here Is Why Clients Are Asking for It
Clients increasingly want to pay for outcomes, not hours. Agencies that can prove attribution are winning longer contracts because of it — and the ones that cannot are losing margin to in-house teams.
Jul 29, 2026 · 3 min read
Social Algorithms Stopped Caring About Follower Count. Most Agencies Have Not Updated Their Reporting To Match
Platforms in 2026 are optimizing for saves, shares, and watch time over raw engagement — and follower count barely factors into distribution anymore. If your monthly report still leads with follower growth, it is measuring the wrong thing.
Jul 26, 2026 · 3 min readStop Optimizing for Traffic. Google and Every Platform Are Now Rewarding Intent-Match Instead
The agencies still chasing pageviews are optimizing for a metric that stopped correlating with revenue. The shift in 2026 is toward content so specific to a narrow audience that it converts because of how precisely it matches intent — not despite it.
Jul 23, 2026 · 3 min readRead less about it.
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