AuthorCo-Founder

Sanidhya Soni

Co-founder of Whizo AI, focused on the AI systems that let agencies scale without scaling headcount.

S2 published articles
Laptop screen showing performance analytics graphs and dashboards
AI & Automation

AI Agents Are Quietly Taking Over Agency Reporting — Here Is What Actually Changes

Agencies with functional AI reporting agents are cutting report prep from 15 hours a month to under 2. Here is what the shift actually looks like day to day, and where the human still has to stay in the loop.

Aug 1, 2026 · 3 min read
Two business partners shaking hands over a contract agreement
Agency Growth

Retainers Are Losing to Performance-Based Pricing. Here Is Why Clients Are Asking for It

Clients increasingly want to pay for outcomes, not hours. Agencies that can prove attribution are winning longer contracts because of it — and the ones that cannot are losing margin to in-house teams.

Jul 29, 2026 · 3 min read

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